The Ads Are Following Me

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How Advertisers Find You Again Online

Sometimes products seem to follow you online, even through websites with no relevance to each other.

Advertisers call this technique behavioral retargeting.

When you browse for a product, the same product will show up as advertisement, directly personalized for you in hopes you'll purchase it.

Basic form of retargeting involves saving data in an HTTP cookie in your web browser. You will be uniquely identified by data stored in your browser's cookie.

However... Social media platforms have sophisticated methods to show you your ads. Sometimes platforms and advertisers work together and share data to better identify you.

As a result, it might seem like the advertised products are following you everywhere online.

Well, it's true, and its a deliberate attempt in trying to get you to spend your money.

What can I do?

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